10 Best Things to Do in Shanghai for Fashionistas

Shanghai is a global fashion capital where East meets West, tradition blends with innovation, and luxury coexists with street style. For fashion lovers, the city offers endless opportunities to explore, shop, and immerse in the latest trends. Whether you're into high-end boutiques, vintage finds, or avant-garde designs, here are the 10 best things to do in Shanghai for fashionistas.

1. Stroll Along Nanjing Road for Luxury Shopping

The Heart of Shanghai’s Retail Scene

Nanjing Road is one of the world’s busiest shopping streets, lined with flagship stores of international luxury brands like Louis Vuitton, Gucci, and Prada. The mix of historic architecture and modern retail spaces makes it a must-visit for fashion lovers.

Where to Stop

• Plaza 66 – A high-end mall featuring brands like Hermès and Cartier.
• Shanghai No.1 Department Store – A blend of heritage and contemporary fashion.

2. Explore Xintiandi’s Chic Boutiques

A Fashionable Fusion of Old and New

Xintiandi is a stylish district where restored Shikumen houses host designer boutiques, concept stores, and trendy cafés. It’s perfect for those who appreciate fashion with a cultural twist.

Must-Visit Spots

• Labelhood – A hub for emerging Chinese designers.
• Shanghai Tang – A luxury brand blending traditional Chinese aesthetics with modern fashion.

3. Hunt for Vintage Treasures at Changle Road

The Go-To Spot for Vintage Lovers

Changle Road is Shanghai’s answer to Tokyo’s Harajuku or New York’s SoHo, packed with independent boutiques and vintage shops offering unique finds.

Top Picks

• Lolo Love Vintage – A whimsical store with retro dresses and accessories.
• Dot Collection – Specializing in rare designer pieces from the '80s and '90s.

4. Visit the Power Station of Art for Fashion Exhibitions

Where Art Meets Fashion

This contemporary art museum frequently hosts fashion-related exhibitions, from avant-garde installations to retrospectives of legendary designers.

Current Highlights

• "Fashion in Motion" – A rotating exhibit showcasing experimental fashion design.
• "The Future of Wearables" – Exploring tech-infused fashion.

5. Shop Local Designers at Donghu Road

The Hidden Gem of Independent Fashion

Donghu Road is a quiet yet fashionable street where local designers set up their studios and boutiques. It’s ideal for discovering unique, made-in-Shanghai pieces.

Designer Boutiques to Check Out

• Uma Wang – Known for minimalist, textured designs.
• Angel Chen – Bold, colorful streetwear with Chinese influences.

6. Experience a Fashion Show at Shanghai Fashion Week

Asia’s Most Influential Fashion Event

Held twice a year (April and October), Shanghai Fashion Week attracts global designers, buyers, and influencers. Even if you don’t attend a show, the surrounding pop-ups and parties are worth exploring.

How to Make the Most of It

• Labelhood Shows – Focused on emerging talent.
• Tube Showroom – A curated selection of avant-garde brands.

7. Discover Sustainable Fashion at The Balancing

Eco-Conscious Luxury Shopping

The Balancing is a multi-brand boutique that champions sustainable fashion, featuring brands like Stella McCartney and Veja alongside ethical Chinese designers.

Why It’s Worth a Visit

• Zero-waste collections – Supporting circular fashion.
• Eco-friendly materials – From organic cotton to recycled fabrics.

8. Get Inspired at the Shanghai Textile Museum

A Deep Dive into Fabric History

Fashion isn’t just about trends—it’s about craftsmanship. This museum showcases China’s rich textile heritage, from ancient silk weaving to modern fabric innovations.

Exhibits to See

• "Silk Road Revival" – The evolution of Chinese silk.
• "Modern Textile Tech" – How innovation shapes fashion today.

9. Sip Coffee at a Fashion-Forward Café

Where Style Meets Specialty Coffee

Shanghai’s café scene is as stylish as its fashion. Many coffee spots double as Instagram-worthy hangouts with decor inspired by global trends.

Trendy Cafés to Visit

• % Arabica (Wukang Road) – Minimalist aesthetics meet great coffee.
• HORIGUCHI COFFEE – A Japanese-inspired space with a serene vibe.

10. Take a Custom Tailoring Experience on South Bund

Bespoke Fashion at Its Finest

For a truly personalized fashion experience, visit the South Bund Fabric Market, where skilled tailors can create custom suits, dresses, and coats at a fraction of Western prices.

Tips for the Best Experience

• Bring inspiration photos – Helps tailors understand your vision.
• Negotiate politely – Prices are often flexible.

Shanghai is a dream destination for fashion lovers, offering everything from luxury shopping to underground vintage finds. Whether you're a trendsetter or a classic style enthusiast, the city’s dynamic fashion scene has something for everyone.