What Makes The Bund an Unmissable Destination?

The Bund, or "Wai Tan," is one of Shanghai's most iconic attractions. It’s a 1.5-kilometer stretch along the western bank of the Huangpu River, offering a unique blend of history, architecture, culture, and entertainment. Whether you're a history buff, a photography enthusiast, or someone simply looking to soak in the vibrant energy of Shanghai, The Bund has something for everyone. Let’s explore all the exciting activities and experiences that await you at this world-renowned waterfront.

1. Marvel at The Bund’s Iconic Architecture

The Bund is famous for its stunning architectural diversity, often referred to as a "museum of buildings." The area features 52 historical structures in styles ranging from Gothic to Baroque, Art Deco to Neoclassical. Walking along Zhongshan Road, you'll feel transported to 19th- and early 20th-century Shanghai, when the city was an international hub of trade and finance.

Must-See Buildings:

  • The Customs House: With its clock tower inspired by Big Ben, this building stands out as one of The Bund’s most recognizable landmarks.
  • The Peace Hotel: A masterpiece of Art Deco architecture, the hotel is rich in history and worth visiting for its old-world charm and rooftop bar.
  • The HSBC Building: Featuring grand columns and opulent interiors, it symbolizes Shanghai's past as a financial capital.

Bring your camera to capture the intricate details and grandeur of these buildings. Evening is especially magical, as the structures are illuminated, creating a stunning visual spectacle.

2. Enjoy Panoramic Views of Pudong

Across the Huangpu River lies Pudong, home to Shanghai’s modern skyline. The contrast between The Bund’s historic architecture and Pudong’s futuristic skyscrapers is a photographer’s dream.

Iconic Pudong Landmarks to Admire:

  • The Oriental Pearl Tower: With its unique spheres and colorful lights, this tower is one of Shanghai's most recognizable modern landmarks.
  • Shanghai Tower: The tallest building in China, its spiraling design is a testament to contemporary engineering.
  • Jin Mao Tower: A blend of traditional Chinese and modern architectural elements, this building adds to Pudong's skyline beauty.

Visit in the early evening to witness the sunset, followed by the city lights coming alive. The sight of Pudong's illuminated skyscrapers reflected on the Huangpu River is unforgettable.

3. Take a Huangpu River Cruise

One of the best ways to experience The Bund and its surroundings is by embarking on a Huangpu River cruise. These cruises offer a unique perspective on both The Bund's historic buildings and Pudong’s modern skyline.

Cruise Options:

  • Daytime Cruises: Perfect for seeing the architectural details in full daylight.
  • Evening Cruises: The most popular option, allowing you to witness the city’s dazzling lights.
  • Private Yachts: For a more luxurious and personalized experience.

River cruises typically last around 30 to 90 minutes. Many companies operate along the waterfront, and tickets can often be booked on-site or via travel apps.

4. Stroll Along The Bund Promenade

The wide pedestrian promenade along The Bund is a favorite spot for both tourists and locals. It’s perfect for a leisurely walk, offering stunning views and a lively atmosphere.

Things to Do Along the Promenade:

  • Street Performers: Watch musicians, dancers, and artists who add vibrancy to the area.
  • People-Watching: Observe locals and tourists from all over the world mingling in this dynamic space.
  • Photography: The promenade provides the best vantage points for capturing The Bund and Pudong.

The promenade is busiest in the evenings, but early mornings offer a quieter experience, with locals practicing tai chi or jogging.

5. Visit The Bund Sightseeing Tunnel

For a quirky and fun experience, take the Bund Sightseeing Tunnel, which connects The Bund to Pudong beneath the Huangpu River. This tunnel ride features a light and sound show as you travel in a futuristic capsule.

Highlights of the Tunnel:

  • Immersive Light Displays: Colorful and surreal visuals accompany your journey.
  • Convenient Access: A unique way to reach Pudong without crossing a bridge or taking a ferry.

While the tunnel ride is brief, it’s a memorable experience for families and first-time visitors.

6. Explore Art and Culture at The Bund

The Bund is not just about architecture and views; it’s also a cultural hotspot. Several art galleries and museums in the area showcase contemporary and traditional works.

Notable Cultural Venues:

  • Rockbund Art Museum: This contemporary art museum features rotating exhibitions by international and Chinese artists.
  • Bund 18: A historic building housing art galleries, luxury boutiques, and fine dining options.
  • Shanghai Museum of Contemporary Art (MOCA): Though not directly on The Bund, it’s nearby and worth a visit for modern art enthusiasts.

These cultural spaces add depth to your visit, offering insight into Shanghai's vibrant art scene.

7. Indulge in Fine Dining and Rooftop Bars

The Bund is home to some of Shanghai’s most upscale restaurants and bars. Dining here is not just about food; it’s about the ambiance and views.

Recommended Dining Options:

  • M on the Bund: Known for its European cuisine and sweeping terrace views of the Huangpu River.
  • Hakkasan: A sophisticated spot offering modern Cantonese dishes.
  • Lost Heaven on the Bund: Specializing in Yunnan cuisine, this restaurant is both visually stunning and delicious.

Rooftop Bars to Check Out:

  • Vue Bar at Hyatt on the Bund: Features panoramic views and an outdoor Jacuzzi.
  • The Captain: A casual rooftop bar with a nautical theme and great cocktails.
  • Bar Rouge: A glamorous venue known for its energetic vibe and unbeatable skyline views.

Make reservations in advance, especially for rooftop venues, as they’re highly popular.

8. Shop at The Bund’s Boutiques

If you’re in the mood for shopping, The Bund offers a mix of high-end boutiques, local designer stores, and specialty shops.

Unique Shopping Spots:

  • Three on the Bund: A luxury shopping and lifestyle destination featuring designer brands and gourmet food stores.
  • Shanghai Tang: A boutique offering contemporary Chinese fashion and homeware.
  • Bund 22: Known for its exclusive jewelry and art collections.

Shopping at The Bund is a refined experience, ideal for finding unique gifts or souvenirs.

9. Experience History at The Bund Historical Museum

Located near the southern end of The Bund, this small museum provides fascinating insights into the area’s history, including its role as a financial hub and cultural melting pot.

What to Expect:

  • Historical Exhibits: Photographs, artifacts, and documents showcasing The Bund’s evolution.
  • Free Entry: The museum is open to the public and offers an excellent overview without requiring much time.

It’s a great stop for history lovers looking to deepen their understanding of the area.

10. Catch Special Events and Festivals

The Bund often hosts events, including light shows, cultural performances, and seasonal festivals. Visiting during these times adds an extra layer of excitement to your experience.

Popular Events:

  • Chinese New Year Celebrations: Featuring fireworks and traditional performances.
  • Mid-Autumn Festival: Known for mooncake tastings and lantern displays.
  • Shanghai International Film Festival: Occasionally includes screenings or events near The Bund.

Check local event calendars to see what’s happening during your visit.


The Bund is a destination that encapsulates Shanghai’s spirit: a blend of tradition and modernity, history and innovation. Whether you’re walking along the promenade, dining at a rooftop restaurant, or cruising the Huangpu River, The Bund offers endless opportunities for exploration and enjoyment.