Shanghai Fashion District: A Guide to Fashion Trade Shows

Shanghai is not just China’s financial hub—it’s also a global fashion capital. The city’s fashion district is a vibrant playground for designers, buyers, and trendsetters, offering a mix of high-end boutiques, avant-garde studios, and some of the most influential fashion trade shows in Asia. Whether you’re a fashion professional or a style-savvy traveler, exploring Shanghai’s fashion scene is a must.

The Heart of Shanghai’s Fashion Scene

Xintiandi & The Bund: Where Tradition Meets Trend

Shanghai’s fashion pulse beats strongest in areas like Xintiandi and The Bund. Xintiandi blends historic shikumen architecture with luxury fashion houses, while The Bund offers waterfront glamour with designer flagships. These neighborhoods set the stage for exclusive pop-ups and runway events, often tied to major trade shows.

Dongjiadu Fabric Market: Behind the Scenes

For those who love the craft, Dongjiadu Fabric Market is a hidden gem. This sprawling bazaar supplies fabrics, trims, and accessories to local designers—many of whom showcase their work at Shanghai’s trade fairs. It’s a great spot to see where fashion begins before it hits the runway.

Must-Attend Fashion Trade Shows

Shanghai Fashion Week

Held twice a year (April and October), Shanghai Fashion Week is the city’s premier event. The main hub is at Labelhood, a creative space in the former Shanghai Shipyard, where emerging designers debut their collections. Meanwhile, Xintiandi Fashion Week focuses on consumer-facing shows with live music and retail experiences.

Key highlights:
- International Buyers’ Lane: A curated section for global retailers.
- Sustainable Fashion Forum: Panels on eco-conscious design.
- Digital Runways: Hybrid physical-virtual shows for global audiences.

CHIC (China International Fashion Fair)

CHIC is Asia’s largest fashion trade fair, held at the National Exhibition and Convention Center. It’s a B2B powerhouse where brands secure manufacturing deals and distributors. For travelers, the "CHIC Urban" zone is a highlight, featuring streetwear and indie labels perfect for souvenir hunting.

Pro tip: Pair your visit with a trip to Hongqiao’s Pearl Market for jewelry bargains.

Mode Shanghai

A sister event to Shanghai Fashion Week, Mode Shanghai is a trade show dedicated to contemporary brands. The venue rotates but often lands in art districts like M50, making it a great excuse to explore Shanghai’s creative side. Don’t miss the "Designer’s Lounge," where you can chat one-on-one with rising talents.

Fashion-Forward Side Trips

Tianzifang: Hipster Haven

This labyrinth of alleyways near the French Concession is packed with indie boutiques, vintage shops, and concept stores. Many designers here participate in trade shows, so you might spot prototypes before they hit the mainstream.

1933 Old Millfun: Industrial Chic

A former slaughterhouse turned creative complex, 1933 Old Millfun hosts fashion photo shoots and niche exhibitions. Check the event calendar—it often overlaps with trade show after-parties.

Planning Your Visit

Best Time to Go

• Spring (April): Shanghai Fashion Week + cherry blossoms.
• Fall (October): Second Fashion Week leg, cooler weather for street style.

Where to Stay

• The Middle House (Taikoo Li): Steps from fashion hotspots.
• Waterhouse at South Bund: Industrial-luxe near trade venues.

Insider Tips

• Registration: Some trade shows require pre-approval; apply early.
• WeChat: Follow official accounts for real-time updates.
• Tax Refunds: Save receipts for VAT refunds at the airport.

Shanghai’s fashion district is more than just shopping—it’s an immersive experience where commerce, culture, and creativity collide. Whether you’re networking at a trade show or hunting for unique finds in backstreet ateliers, this city ensures your fashion itinerary is anything but ordinary.